Rusty Enterprises to Team Up with Opticians for RustyVision

Traditional direct marketing campaigns can be annoying.

They range from annoying door-to-door salesmen to annoying friend-to-neighbor saleswomen to annoying mass mailings to annoying phone solicitations to annoying spam emails. The common denominator in all of these techniques. They are annoying.

In a effort to boost lagging sales of The Pretty Good Book and Rustywhear, Rusty Enterprises has entered into an alliance with the American Society of Struggling Opticians. ASSO opticians have agreed to place Rusty Enterprises slogans on the inside of people's glasses and contact lenses where they will be seen during every waking hour.

ASSO officials assure the public that the advertising is safe and effective, and that having specs of images and text constantly in your field of vision will be less annoying than the above-mentioned sales techniques.

Rusty Enterprises (RUE on the Newark Stock Exchange) shares rose sharply on the news.